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AXA wins ‘Best product launch' award
14/12/2011

Brabners Chaffe Street would like to congratulate AXA on their recent success at the prestigious B2B Marketing Awards where the launch of AXA's management liability policy was named ‘product launch of the year'.

The launch of AXA's management liability policy was the first new product launch by the commercial lines business for ten years. Following an official launch event, the campaign included a dedicated adviser website, YouTube video viral, event photos on Flickr, and a range of off and online advertising. The campaign delivered higher than average email open and click-through rates and produced a string of new business wins.

The policy protects businesses and AXA insureds in respect of their management liabilities including employment practices (for example employment litigation), regulatory matters and directors and officers issues (for example, shareholder disputes).

Brabners Chaffe Street is the recommended legal provider in respect of AXA's management liability policy. The firm handles all aspects of claims and operates a dedicated telephone helpline for AXAs insureds.

Paul Chamberlain, head of employment law in Brabners Chaffe Street's Manchester office said: “We would like to congratulate AXA on their well deserved win and extremely successful product launch campaign and we look forward to continuing to provide legal support for AXA insureds.”


For further information contact Paul Chamberlain at Brabners Chaffe Street on 0161 836 8800

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